Reframing Sport for Teenage Girls

“Our wealth of insight on Reframing Sport for Teenage Girls puts the spotlight on the wider world of teenage girls.  At this life-stage, girls become less active and develop negative attitudes to sport and exercise.

We have put girls at the heart of this research journey, through online ethnographic work, co-creation sessions and discussions, letting them lead our understanding.

In this webinar we share how you can reframe sport and exercise to have meaningful relevance and appeal to the lives of teenage girls.”